Growing your portfolio as a marketer is so freaking important I can’t stress that enough. I’ve been so lucky to have built a blog and done social media, it has opened a lot of doors in my career already!!

I wanted to write this in case anyone was struggling to get their foot in the door & because lately more + more I get questions around my career content, what I do, how I got there, etc.

Here are the top 5 best things you can do to showcase a portfolio well && land the job you want! 

1. Make it visual! Especially working in marketing, presentation is everything. The more skills you can showcase the better, especially if you have experience with non-traditional marketing mediums like video, audio, print, design, etc. 
2. Make it comprehensive, but don’t show everything. It should be overwhelming how much experience is in your portfolio, but it shouldn’t just be a dump of everything you’ve ever done. I choose best projects or longer run campaigns to showcase in my portfolio, and each project shown has a purpose. 
3. Be intentional with what you add. The portfolio should flow, like a book, each action they take to scroll through should evoke emotion, create excitement, add on to the design. Less is more, but also adding a little bit more sparkle will go a long way. 
4. Showcase the technology / skills it took to create. Especially when it comes to design I know I drag a project into multiple applications before completion, showing visually all of those skills that went into building what you did makes your worth go up up up! 
5. Personalize & cater it to the role you’re interviewing for. I always keep an ongoing portfolio I can pull from, but when you submit to an employer you’re picking pages and projects that make the most sense for that role / description. You can always point out it’s the condensed version and there’s more work to be shown if they’d like to see those things too!